Being on the flip-side of the influencer/blogger world for the past 15 years has been truly interesting. There was a time when the concept of a blog writer was totally looked down upon, as well as it didn’t seem to assist some that our web site had the word blog in its extremely name. The funny thing is, we started PurseBlog before blogging was blogging, before any individual realized it would be an completely new market (including us), as well as well before brands began to work with blog writers like ourselves. though we are one of the very first as well as few original sites to stick around (actually one of extremely few to continue to keep our readership on our own platform, we like you all!), I don’t in shape into the standard influencer mold. Our site is about the bags, as well as sure, I am examining bags regularly as well as sharing my thoughts on them with you, however this is much a lot more of a conversation about the bags we like as well as as much associated to you sharing your bag thoughts as it is me sharing mine.
An Insider’s point of view on Influencer Gifting
With all of that being said, I am exceptionally well-versed in the gifting as well as product placement that goes on in the influencer space. I get bag gifts myself, however, typically, it is not at the exact same time as influencer gifting cycles, as well as I do not partake in those larger social network campaigns. lots of would presume that would make me feel averse to it all, however it doesn’t. Do I believe it’s the very best type of marketing? most likely not; I believe it needs some tweaking since it does turn off lots of brand loyalists. however when I see new bags styled on people whose style I love, I wind up falling for the bag. even the over-exposure of lots of of these bags has a positive effect on me if the bag is one that I genuinely discover to be remarkable, as well as often you requirement to see something lots of times to appreciate it in a new way.
The difference right here is that normally when this occurs for me, I reach out to the brand to see if I can get a press sample to shoot the bag as well as evaluation it for you all. I can then see the bag in person as well as choose for myself if it lives as much as the hype, as well as though I feel this lust toward lots of bags, I am really truly difficult to push from the lust to the purchase category. I’ve seen countless bags over these 15 plus years of PurseBlog, as well as while I still feel the love, I now am much less likely to run out as well as purchase as well as a lot more likely to truly believe about the next purchase. however the certain advertising does work on me, as well as even with the full comprehending of it, I continue to discover myself drawn to what is being shared by others. Thankfully, it is something that assists us all in the long run – as I get the bags before they are released or ideal when they come out as well as can evaluation as well as share them with you all.
How do you feel about the influencer gifting space?
This has been covered by other writers on our team. inspect out their thoughts here:
Why Do Instagram Influencers get designer Freebies, as well as Where Do the complimentary Bags Go When They’re Done?
Are designers Doing Themselves a Disservice By utilizing Influencers to offer Bags?
A behind-the-scenes look at the connection between brands as well as Influencers