Editor’s note from 2011: In light of our present economic situation, I wanted to share this TBF publish discussing the boosted level of brand consciousness among millennials (those born in the late 80s-mid 90s). It’s fascinating to checked out the comments from the then teenagers, justifying their requirement for a Gucci bag at 13. I question exactly how those exact same teens (now young adults), feel about their comments now.
The 2019 Update on designer Bags for Teens
According to Statista, the most prominent handbag brand among teens as of fall, 2018 is Michael Kors — followed by Kate Spade, Coach, Louis Vuitton and Gucci. Clearly, this topic is still relevant, which explains why this continues to be one of the most-read posts of all time on The budget Fashionista.
So let’s get ideal to the necessary question: does a 13-year-old requirement a Louis Vuitton purse?
The complying with passage originally came from a wall street Journal short article on the targeting of teens for luxury items like designer bags, cars, etc. (We’d link to it but that short article is not available online.)
Driving the shift is a generation of young people commonly called the teenage “millennials” — the adolescents and young adults born in the late-1980s to mid-90s. Of program there have always been teens who were focused on the “right” designer names, and marketers striving to sway them. (Remember Brooke Shields in her Calvins?) but apparel makers and retailers state the affluent millennials are especially notable for their brand consciousness. Surrounded by brand references from Web sites, rap music, movies, magazines and MTV — and showered with the best of whatever by their baby boomer parents — these young consumers have grown up knowing the difference between Prada and Ralph Lauren from an early age.
Wall street Journal
Teens & designer Labels
I agree that teens wanting designer labels isn’t anything new — I keep in mind begging for a pair of Gibraud jeans and working my butt off for a Ralph Lauren Polo button-down shirt. but I’m concerned about the obvious entitlement that lots of teens feel in regards to designer labels and the obvious lack of a backbone by parents to state no.
It’s the task of teenagers to push and it’s the task of parents to set boundaries. However, when it comes to designer goods, it seems like parents just can’t state no anymore. For example, one person in the short article even stated “If they keep their grades up, it is difficult to state no.”
I was a straight-A student, got a full academic scholarship to a excellent school, and my parents had absolutely no issue saying no. In fact, I believe they secretly plotted new and innovative ways to state “no” to my irrational, teenage requests.
I mean, why does your 13-year-old (or a 20, or 30, or 40) HAVE to have a $700 handbag or a BMW before they even discover what a obligation it is to drive? Plus, always rewarding great behavior with an extravagant gift most likely doesn’t show a extremely great lesson to your teen. There are times in life that you do great things and you get no reward other than the truth you did good, which apparently just doesn’t compare to a new Dooney Burke Bag.
Whatever happened to going out for a big dinner with your entire household when you got a great grade? We’re creating a whole generation of spoiled consumers with extremely unrealistic expectations about life.
Designer Bags, and then What?
Anyone who’s ever watched MTV’s wonderful Sixteen knows precisely what I’m talking about. A $50,000 celebration and new Jaguar for a spoiled 16-year-old? Please. What do they have to look ahead to when they graduate from college? A little town and a Rolls Royce? If you have a million dollar bar (or bat) mitzvah, are you going to have a $2 million wedding? Where does it end? Seems like whatever else in their lives will be downhill in comparison.
Designer items are not a human right. They are great and I love a great bag as much as the next person, but I also have a job.
Handbags for Teens
Perhaps you came across this publish in requirement of a reasonable, teen-appropriate handbag. now that we’ve vented on what NOT to buy, let’s get to the concern of what type of handbag you might purchase a 13-year-old.
Practically speaking, her tastes are going to change fast. perhaps before this season’s even over. but you can’t purchase a super-cheap, fast-fashion bag from Walmart or Target because her friends will call her out. Kids are indicate that way.If your teen is a innovative individualist, you may get away a quirky (and a lot more affordable) brand like Betsey Johnson. If you shop the sales, you can keep your outlay down near $50.
A second choice is to shop the stores that carry designer brands for less in hopes of discovering a gem. Try:
United Apparel Liquidators
Neiman Marcus Last Call
Saks Off 5th
Of course, going this path doesn’t truly send the ideal message unless you tell your teen you bought it at a budget store. exact same goes for buying utilized at TheRealReal or Poshmark. In other words, if you can’t tell the youngster that a $300+ bag is not an option, you’re better off giving her a gift card. The wise and determined ones will save up the gift cards to get the bag they want.
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