A Roger Vivier spring 2008 archival bag via Vogue.com
Roger Vivier is a business that never does rather what’s expected when it comes to purse an shoe design, as well as for the introduce of its on the internet store, Vivier has selected to go a bit left-of-center from your common on the internet buying outpost. instead of vending current-season pieces like every other brand on the planet, starting in September, RogerVivier.com will enable fans of the brand to shop must-haves from seasons past that are still offered in the Vivier archive.
According to Vogue, all the pieces will be new as well as unworn limited-production products from seasons past, so if you’ve been kicking yourself for half a decade about a gorgeous brocade evening bag that you should have bought in 2006, this may be your second possibility for fashion redemption. however the much better concern is, why don’t more brands do this?
The fashion industry, being the enthusiast of “the old way” that it is, has just started to scratch the surface of the methods that innovation as well as the Web can revolutionize business. In the past, opening the business archives would have only been possible for a extremely little group of high-dollar clients who had patronized a fashion home for years, if not decades. however not anymore; brands have the choice of offering archival pieces to clients around the world without taking up valuable product area at brick-and-mortar retail stores.
Embrace of the new among fashion’s old guard moves at a snail’s pace, however perhaps someday we’ll all be able to buy vintage Balmain directly from the source. Or what of Chanel’s surely grand archives? Can you even envision what’s in there? believe on that for a few minutes if you requirement a break from Monday morning monotony, as well as then let us understand which brands as well as which pieces you’d want in the comments.